Celebrating urban living, the Downtown Residents Council hosted Live It Up, Downtown! to showcase businesses, housing, and services in the core of Cincinnati. During the day, guests could visit booths about Downtown dentists, doctors, museums, churches, and more. An entire side of Fountain Square was filled with Downtown apartments and condos, with some even offering free tours. Come evening, visitors could listen to local bands and be entertained by legendary Drag Queen, Penny Tration.